Another thing I found interesting was the paragraph on Helvetica. I know that it was created by a Swiss designer, but I never thought that it's origins would help promote neutrality and cleanliness so much. The waste management company wanting to use Helvetica to clean up their image, and the Soviet Union using it label for it's export items. What I found most intriguing about the use of Helvetica is the how an inner city civil rights group used it to appeal to middle class, white Americans. Who decided that that specific group of people were attracted to Helvetica?
When looking at Avant Garde's alphabet a capital ligatures, I was almost amused. Some of them are actually interesting to look at, while other letters seem to bulky. I can see why the typeface would have been widely used in the 1970's, but it's also sad to see it overused and abused.
sources: eyemagazine.com; issue 50